Bart leads AI for Engineering at Magnite, helping teams put AI to work in the products they build and the way they build them. His work spans AI adoption across engineering, agents in Magnite’s ad tech products, and internal tools that make everyday work easier.
His career spans digital advertising, software engineering, and business strategy. After beginning in ad tech and transitioning into software development, Bart earned his MBA at NYU and joined EY-Parthenon’s Software Strategy Group, conducting technical due diligence for private equity M&A transactions. He assessed software architectures, engineering teams, and technology risk before joining Magnite as Chief of Staff to the CTO. That role grew into his current leadership of engineering AI initiatives.
More on LinkedInSoftware Strategy Group
Conducted technical due diligence for private equity M&A transactions in EY-Parthenon’s Software Strategy Group.
Assessed software architectures, engineering teams, and technology risk, bringing an engineering perspective to software strategy.
Technical due diligence / Private equity M&A / Software strategy
Software Developer
Worked across the architecture and interface of a video ad server, and trained a developer in the system and its advertising use cases.
The work brought together Ruby on Rails architecture, AngularJS coding practices, and the product workflows behind a video advertising platform.
Ruby on Rails / AngularJS / Video advertising
Co-founder & Chief Marketing Officer
Helped grow an auction business and its performance marketing operation, including expansion into Canada, the UK, and Australia.
As co-founder and Chief Marketing Officer, I launched and scaled performance advertising campaigns and helped lead international media expansion.
Entrepreneurship / Paid media / International growth